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The Struggle of Balancing Business and Social Media

The Struggle of Balancing Business and Social Media

Running a business is already demanding, and adding social media management to the mix can feel overwhelming. Not everyone is a social media expert, and knowing where to start or what works best can be a challenge. Do you invest your time in learning the ins and outs of social media marketing, or do you focus on the core aspects of your business? This dilemma is one that many business owners face.

Time vs. Results – The Big Question

Time is money, and every minute spent figuring out social media is time taken away from other critical business tasks. The uncertainty of what works and what doesn’t can make the effort feel like a gamble. Without the right knowledge or strategy, business owners risk wasting valuable hours with little return.

Hiring a full-time media manager seems like a perfect solution, but for many businesses, the cost is simply too high. Margins don’t always allow for such an expense, leaving business owners wondering about the best alternative.

The Most Cost-Effective Option

At the end of the day, it all comes down to the cost-benefit ratio. What are you willing to invest to gain a dollar? Of all the marketing strategies available, social media is by far the most affordable. But to make it truly effective, consistency and professional-quality content are key.

A Smarter Approach: Professional Help at a Fraction of the Cost

Instead of hiring an expensive full-time media manager, the best alternative is to work with a company that specializes in social media marketing. By leveraging professional videos, high-quality photos, and daily outreach, you not only gain visibility but also free up your own time—up to four extra hours per day.

What’s Four Hours a Day Worth to You?

Four hours a day adds up to 20 hours per week or 80 hours per month—time that can be reinvested into scaling your business, improving operations, or simply finding balance in your work-life schedule. When you factor in the potential for business growth and the low cost of outsourcing social media, the decision becomes clear.

What Would a Half-Time Employee Cost?

Hiring a part-time employee to handle social media might seem like a viable solution, but let's break down the actual costs. If you were to hire a halftime employee at an hourly rate of 130 SEK, the total cost, including Swedish employer fees (31.42%) and vacation pay (12%), would amount to approximately 193,904 SEK per year, or about 16,159 SEK per month.

For many businesses, this is a significant expense that may not be justified by the return. Instead, outsourcing to a specialized social media service allows you to get high-quality results at a fraction of the cost.

Let’s Make the Numbers Work for You

If you're wondering how much your time is worth and how outsourcing social media can boost your business, we can help you run the calculations. The right strategy saves you time, increases your reach, and ultimately grows your business. Don't let social media management hold you back—find a solution that lets you focus on what you do best.



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